Our Manifesto

Let's bring 'leadership' into the 21st century

Leadership is a strange word. For some, it conjures up images of the "old" world of work, with strict hierarchies, stuffy titles, and (predominantly) ageing men in suits with inflated salaries. For others, it's a fluffy concept filled mostly with hot air.


But here's the thing: as work shifts to become more collaborative, more cross-functional, and more complex, it's more important than ever for managers to excel at bringing people together, inspiring them, and empowering them to reach their full potential. And that's what leadership is. It's also the only way to get shit done on a meaningful scale. 


If you're like most millennial managers though,  you haven't had any training on how to lead people. And you probably have a hard time relating to Jack Welch and Peter Drucker - let alone find the time to read their entire book. So how can you reach your potential and a more effective leader?


There are millions of managers out there, and all of us have picked up tips and tricks that work for us. There's also a massive academic field in psychology that closely studies how people work together. What if all of that knowledge was accessible to you on demand? And what if we could leverage technology to help you find the bits that are most relevant for you right now?


Our mission is to help every manager become a great leader. We're building a community and a product for all the managers out there who want to do a better job than their own boss. And we're doing it for ourselves too: we aren't gurus, we're managers just like you.

Here's what we believe - if you agree, let's team up:

We can all make an impact

Anyone can be a leader and help their team achieve great things - as long as they’re willing to put the work in. You don’t need a special background or pedigree: the future will be built by anyone with the ambition and the audacity to succeed.


Collaboration drives progress

As leaders, we can all achieve more if we co-create the future and sharing ideas and knowledge. By ‘paying it forward’ within the community, each of us gains access to the collective intelligence of the world’s best leaders. We’re all in this together.


Every leader and team is unique

That means what worked for one person or one team doesn’t always work for another. There is no universally “right” way to run your team. You decide what works for you, but we’ll help each other see the options.


Authenticity is non-negotiable

Within our community of leaders, we're not afraid to be real with each other.


Science is at the root of everything we do

While the community thrives on peer exchange, we recognize the vast, untapped potential of science to help us all level-up. That’s why we value psychological research, data and leverage technology.


Being a great leader is a daily practice

You don’t need to take a course to be a leader. You don’t need to read 50 books, or sit through a seminar. You just need to dedicate a couple minutes a day to getting better, and that effort will compound as long as you never stop learning.


We all have needs

Everyone on your team needs something a little bit different from you. 

But you have needs too, and that's ok. Growing as a leader is largely about voicing, accepting, and addressing your own needs.


Doers > Talkers

It’s better to try something and fail than to sit on the sidelines. For that reason, we value the opinion of peers and practitioners over gurus or observers. 

What we're building: a kick-ass product

and a thriving community

Our AI leadership coach uses the power of technology to help you become 

a better leader in 2 minutes a day by finding and recommending you the most relevant tips that have worked for other leaders.


At the same time, we're doing everything we can to curate ideas and bring leaders together for meaningful exchange. You'll find us on Instagram and LinkedIn. We have a weekly briefing email, and our blog is full of long-form guides for leaders that go beyond the obvious. And we also have a shared Slack workspace. All of this is to enable you to tap into the collective knowledge of other leaders.

Get your AI coach now!

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